TikTok is introducing a new feature that permits them to reduce the volume of artificial intelligence-produced videos appearing in their streams. This initiative comes as the service announced that it currently hosts over 1 bn AI videos.
Trial and Implementation
This change is being tested over the following weeks before a global release. This development aligns with a increase in content created by AI, driven by new AI video creators.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the most rapidly expanding content creators on a competing service only show content made by AI. A significant portion of this content is considered low-quality AI content, a label for poor-quality, mass-produced content that is frequently illogical or bizarre.
Our research shows that many people enjoy content made with AI tools, including computer-generated images to educational videos, and we intend to offer the community the ability to adjust the amount of that, according to their own likes,” said a company executive.
AI on the Platform
The platform disclosed that there are now over a billion videos on its app labeled as artificially created. In total, more than 100 m videos are submitted to the app every day, making clips made by AI a minor percentage of its overall inventory.
Customizing Your Feed
Members will be able to reduce or increase the level of AI content they view by accessing the topic control feature in the platform and choosing the AI content topic. Further subjects that currently be modified under the filter cover politics, clothing, cosmetics, and movement.
Content Labeling and Policies
TikTok’s rules mandate content makers to tag “realistic” AI-made content, and it prohibits dangerous AI impersonations of celebrities or crisis events. Any authentic-looking AI video that is not labeled can be deleted under its community policies.
In addition, the app will now attach an “AI-made” watermark to content produced via its built-in AI features, or detected by an collaborative effort for recognizing artificial media. This measure is intended to deter users from seeking to evade the disclosure requirement.
Educational Initiatives
The company is additionally establishing a $2 million educational fund for experts and organizations to produce learning resources about responsible artificial intelligence. This initiative will benefit educational bodies specializing in teaching programming and robotics.
Moderation Strategy
The platform has justified its content review process, during debate over plans to lay off hundreds of content moderators in the United Kingdom. The company is expected to cut 439 jobs in its user protection team in London, with labor groups and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead stated that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most harmful content ahead of it is viewed by humans. The platform reported a 76% decrease in explicit and harmful content seen by content reviewers over the previous year due to intervention by its AI tools.
We believe it is crucial to balance staff and AI to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we further consider it’s very important to reduce exposure to unsafe media as swiftly, which is why a significant AI assistance is making a difference work at speed.”
